"Contrary to what self-appointed protectors of the consumer so loudly proclaim, advertising does not..."

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"Contrary to what self-appointed protectors of the consumer so loudly proclaim, advertising does not cause people to buy bad products. Nothing will put a bad product out of business faster than a good advertising campaign. Advertising causes people to try a product once, but poor quality eliminates any possibility of a repeat purpose."

- Morris Hite, from Tracey Locke Advertising Agency, a forerunner of DDB Needham. Hite coined the term "slacks" for Haggar Corporation and helped them market "slacks" as pants worn in the "slack time" away from work.

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