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"Advertisers are the interpreters of our dreams - Joseph interpreting for Pharoah. Like the movies, they infect the routine futility of our days with purposeful adventure. Their weapons are our weaknesses: fear, ambition, illness, pride, selfishness, desire, ignorance. And these weapons must be kept as bright as a sword."
- E. B. White, "Truth in Advertising," The New Yorker (July 11, 1936) White wrote Stuart Little, The Elements of Style (with William Strunk, Jr.), Charlotte's Web and other works.