How to produce terror with deception - H.P. Lovecraft

The Necronomicon
"My own rule is that no weird story can truly produce terror unless it is devised with all the care & verisimilitude of an actual hoax. The author must forget all about 'short story technique', & build up a stark, simple account, full of homely corroborative details, just as if he were actually trying to 'put across' a deception in real life - a deception clever enough to make adults believe it."
Excerpt from a letter, from H.P. Lovecraft to Clark Ashton Smith, October 17, 1930, in the book Selected Letters 1934-1937 - H. P. Lovecraft

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