Creepy Kia auto ads combine kids and steamy sex

"I'll break the spell by kissing you, my dear."

The advertising people needed a concept for an ad touting Kia Motors dual-zone air conditioning, where one side of the car can get hotter than the other, so they created ads with two versions of the same story.

The tag line:
"A different temperature on each side. Kia Sportage with dual zone air conditioning."
On one side, kid-style artwork and an innocent story.

On the other side, the start of a steamy sexual encounter.

It's steamy and innocent, see? Hot and cold.

There were two version of these ads. In one, a girl stays after school with teacher, and in the other, a fairytale prince wakes a girl with a kiss.

Staying after class with Mr. Larkin
(Click to enlarge)

The fairytale kiss
(Click to enlarge)

The juxtaposition of the little children with more adult content certainly made the ads noticeable. They won an advertising award.

They also made the ads just a little creepy.

After complaints, Kia disavowed the ads and said they were "undoubtedly inappropriate".

Why are they deceptive?

It seems they were a stunt by the Brazilian ad agency Moma, who were never contracted by Kia Motors to create the ads. The ad award was withdrawn.

- Larger versions of the ads: Kia Sportage ads run hot and cold Photos, Autoblog>>
- Kia disavows sexy cartoon ads, Autoblog>>

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