This post contains a valuable secret
about national security that
they don't want you to know.
In a recent series of studies that we will present in a forthcoming issue of the journal Political Psychology, we have shown that people apply what we call a “secrecy heuristic” — a rule of thumb, in other words — when evaluating the quality of information related to national security. People rate otherwise identical pieces of information as more accurate, reliable and of higher quality when they are labeled secret rather than public. And people tend to think that national security decisions are wiser and better-reasoned when based on the same information labeled secret rather than public.In other words - and this probably works for a lot of information out there - when national security information is labeled secret, you'll think that the information is better.
We forget that secret information might be judged secret for many reasons besides its actual importance.
It seems that this might work in marketing, too:
"The Secret" by Rhonda Byrne
Read more: Do You Wanna Know a Secret? The New York Times>>