How to use a dead body to advertise first aid

Please don't step on the body -
it's advertising.

In 2011, a Toronto ad agency decided to kill a woman and place her body at the bottom of a staircase in a movie theater to promote World First Aid Day.

But don't worry, people, it was just a decal.

Unverified reports claim that seven people fell down the stairs rushing to help her.

You see, the idea wasn't to promote first aid classes, it was to provide jobs for those who give first aid.

Via Trendhunter>>

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